When you're looking to promote your business or your image (such as for a band or politician), I always recommend a "Like" page on Facebook. The biggest reason is to gain more exposure in search engine results. It's fairly easy to manage one and you can do it directly from your main (personal) account, assuming you have a personal Facebook page just to keep up with friends and such.
Using a Facebook "Like" (previously known as a "Fan") page is one of the best tools for online networking. As Facebook continues to grow, even locally, the exposure your page can have to potential customers and fans is phenomenal.
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