Thursday, October 22, 2009
Upfronts Going Down, Down, Down
As the Associated Content library goes up, up, up, upfronts are going down, down, down. It has been this way for years from what I understand. As more content is added across the board, it is a struggle for writers to create new and unique content. Have things changed very recently? On the surface, yes. It is obvious from all the reports in the forums that SEVERAL people are experiencing a sudden rise in rejections and declines for upfront. However, when openly asked about this, AC has given the standard response. Nothing has changed. But it's obvious that something has. Are they just buckling down more? Is a new employee reviewing content? Why can't we get any clear answers? Even an acknowledgment would go a long way into calming many people down.
I still love writing for AC. Sometimes it's frustrating, yes, but I still enjoy seeing my page views go up, I've enjoyed the benefits at being a new category editor at AC as well. But to look at us and say there hasn't been a change is slightly insulting to our intelligence. My upfronts have gone down dramatically and even yesterday, I had a local news story declined for upfront when I've never had a local news story declined for upfront before.
So what's going on? I don't want to speculate. Speculations lead to stupid theories about cover-ups and conspiracies and I'm just not the paranoid type. I do wish AC would acknowledge, though, what we are trying to tell them and tell us what they are doing. In the meantime, though, I've decided to focus on page views instead of upfronts. If I get an upfront, that's great. If not, that's great, too. At least I get page view love which is something very few sites offer.